In
order to remove the problems given below, IndiaFirst Life Insurance Co. Ltd., a joint venture of Bank of Baroda and Andhra Bank, and UK’s
leading risk and investment company Legal & General, has come up with an online sales process and a unique over the counter
process – Ask Apply Get, where customers can choose and buy life insurance
plans of their choice at their convenience almost instantly without the hassles
of heavy documentation or long waiting period.
Secondly, with a multitude of insurance players in the market, it
not only becomes difficult but also complicated for the common man to decide
which insurance plan to take and which provides the maximum benefits. This also
happens due to major mis-communication in the advertisements put by various
insurers where everyone says that they offer the maximum benefit.
Thirdly, there have been complaints that many-a-times, the
procedure to recover claims has been a long and tedious one leading to
disinterestedness and a corrosion of faith among the customers.
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